Small Business Mistake #1:
Ignoring the Importance of Intellectual Property
All of us are acutely aware that there are but so many hours in the day. If you’re like most business owners, your typical day is spent creating, perfecting, and marketing your product or service. Unfortunately, this leaves scant time to consider the crucial importance and value to your business of so ‘called “Intellectual Property” such as Trademarks, Copyrights and Trade Secrets and how to identify, acquire, develop, commercialize and protect them. Because of these time constraints, it is equally important and valuable to become associated with professionals like me who specialize in the complex and often bewildering areas of Intellectual Property Law.
It is axiomatic that the most successful businesses understand and appreciate intellectual property as valuable “intangible assets”. According to some valuation experts, intellectual property comprises the largest form of asset class held by American companies, representing an estimated 40 percent to as much as 90 percent of the total value of certain companies.
Considering these facts within the context of your own enterprise, it only makes prudent sense to develop and implement an aggressive intellectual property strategy as an integral part of your business plan.
So, no matter if you are a start- up or an established business, what I enjoy most about practicing law, is helping entrepreneurs like you grow your business by identifying and protecting valuable Trade Secrets, Trademarks and Copyrights. Please call my office to set up a consultation; I’d like to learn more about your business.